Since our last website update in 2018 we have achieved consistent growth and exposure worldwide. Despite this, recent research and feedback indicated that we needed to improve the digital aspects of our marketing strategy to reach a wider customer base. Along with a new website, feedback also indicated that our company branding was not translating well both internationally and within the various manufacturing industries we serve.
We got in touch with Impact Media, a web development agency who specialise in WordPress development. Impact developed the new website with an overall goal of creating a more streamlined experience for our users.
The new website now features:
A cleaner, airier layout
The blocks of colours have been toned down, a more spacious layout has been implemented which not only improves the aesthetics of the website but makes the content easier to read and find.
Improved user journeys
The website is now easier to use, with more prominent call to actions, and easy access to information and resources on all pages.
More information available
For all our products, including specification tables and suitable applications. Our case studies area has been improved, along with our company history, and further details on our free trial, consultation process and commitment to quality.
Our company logo, and other digital assets have been updated with a clean, contemporary style. We have toned down the colours, removed our strap-line and simplified the overall look. Our goal was to design a new look that was not completely dissimilar to our previous logo and colour palette so that we are still recognisable.
Initially our website has been launched in English, with French and Spanish to soon follow suit, along with German shortly after and plans to have Italian soon.
As with any major branding update, there is a lot to update both on and offline – so please bear with us if you spot anything sporting old branding – chances are we have seen it are already on the case!
Thanks for supporting our new updates, we hope you love our new look as much as we do.