{"id":17134,"date":"2019-10-07T16:13:28","date_gmt":"2019-10-07T15:13:28","guid":{"rendered":"https:\/\/www.farleygreene.com\/blog\/exporter-of-the-year\/"},"modified":"2019-10-07T16:13:28","modified_gmt":"2019-10-07T15:13:28","slug":"exporter-of-the-year","status":"publish","type":"post","link":"https:\/\/www.farleygreene.com\/fr\/blog\/exporter-of-the-year\/","title":{"rendered":"Farleygreene remporte le prix de l&rsquo;exportateur de l&rsquo;ann\u00e9e de la PPMA"},"content":{"rendered":"<p><strong>Mapledurwell, Hampshire &#8211; Farleygreene, fabricant d&rsquo;\u00e9quipements de tamisage et de criblage, a remport\u00e9 le prix de l&rsquo;exportateur de l&rsquo;ann\u00e9e 2019 de la PPMA lors de la prestigieuse c\u00e9r\u00e9monie des Group Industry Awards \u00e0 Birmingham.  <\/strong><\/p>\n<p>Les <a href=\"https:\/\/www.ppmashow.co.uk\/awards\">PPMA Awards<\/a> rassemblent plus de 300 professionnels du monde des machines de traitement et d&#8217;emballage. Le <a href=\"https:\/\/www.ppmashow.co.uk\/awards\/award-categories\">prix de l&rsquo;exportateur de l&rsquo;ann\u00e9e<\/a> r\u00e9compense les fabricants qui ont enregistr\u00e9 une croissance substantielle de leurs ventes \u00e0 l&rsquo;exportation au cours des 12 \u00e0 18 derniers mois.<\/p>\n<p>Farleygreene a mis en \u0153uvre une croissance strat\u00e9gique des exportations en ligne avec le raisonnement naturel et le raisonnement du Brexit. Au cours des deux derni\u00e8res ann\u00e9es, les exportations sont pass\u00e9es de moins de 5 % en 2017 \u00e0 plus de 30 % du chiffre d&rsquo;affaires en 2019. Farleygreene utilise un mod\u00e8le bas\u00e9 sur les distributeurs pour acc\u00e9der aux march\u00e9s \u00e9trangers, ce qui s&rsquo;est av\u00e9r\u00e9 fructueux au cours des trois derni\u00e8res ann\u00e9es, augmentant les revenus importants bas\u00e9s sur l&rsquo;exportation.  <\/p>\n<p>Depuis sa cr\u00e9ation en 1976, les ventes de tamis ont toujours \u00e9t\u00e9 importantes au Royaume-Uni pour Farleygreene, avec des exportations occasionnelles sur une base ad hoc si le client avait une pr\u00e9sence internationale. Afin d&rsquo;augmenter les ventes, une strat\u00e9gie d&rsquo;acc\u00e8s aux principaux march\u00e9s de l&rsquo;UE a \u00e9t\u00e9 mise en place en faisant appel \u00e0 de nouveaux distributeurs sur ces march\u00e9s, l&rsquo;un apr\u00e8s l&rsquo;autre. En raison de la petite taille de l&rsquo;entreprise, Farleygreene a mis au point un processus d&rsquo;int\u00e9gration \u00e0 plusieurs niveaux afin que les ressources puissent traiter chaque nouveau distributeur \u00e0 tour de r\u00f4le. Au fur et \u00e0 mesure que l&rsquo;entreprise s&rsquo;est d\u00e9velopp\u00e9e, les ressources disponibles pour l&rsquo;int\u00e9gration de nouveaux distributeurs se sont accrues. Farleygreene compte aujourd&rsquo;hui 11 distributeurs dans le monde, desservant un total de 18 pays. Leurs <a href=\"https:\/\/www.farleygreene.com\/fr\/distributors\/\">distributeurs<\/a> sont un atout tr\u00e8s important pour Farleygreene et sont consid\u00e9r\u00e9s comme une extension de leur \u00e9quipe de vente, soutenue par du mat\u00e9riel de marketing sp\u00e9cifique \u00e0 chaque pays.     <\/p>\n<p>Farleygreene continuera \u00e0 se d\u00e9velopper en utilisant la strat\u00e9gie bas\u00e9e sur les distributeurs, car elle est consid\u00e9r\u00e9e comme le moyen le plus efficace de d\u00e9velopper la marque dans l&rsquo;UE et au-del\u00e0. \u00c0 terme, l&rsquo;objectif de Farleygreene est de devenir le centre de connaissances techniques derri\u00e8re le r\u00e9seau de distributeurs. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farleygreene a remport\u00e9 le titre d&rsquo;exportateur de l&rsquo;ann\u00e9e 2019 lors des prestigieux PPMA Group Industry Awards.  <\/p>\n","protected":false},"author":3,"featured_media":17136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[168],"tags":[],"class_list":["post-17134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lactualite-de-la-societe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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